In addition to the recipes, the book also has a wellness section, which presents the properties of each of the ingredients and its benefits. A great opportunity to explore the details of each of the items, as well as the formats of the Barilla pastas.
The characters are the focal point: each of them has been given three different versions, according to their personality, characteristics and design. The aim was to create charismatic characters, with different body types, hair and styles, who represented all those who love gastronomy and cooking.
From the ingredients through Barilla packaging to the characters, the visual concept is based on a universe of bright colors and organic shapes. Through vibrant colors, the fresh ingredients that provide a final dish full of flavor, aroma and beauty comes to life on the pages of the book.
Barilla
Un Gesto
D'Amore
What we did
illustrations / art concept / editorial
Beyond feeding, food has the power to nourish our soul. Based on this idea, Barilla has developed a series of recipes for the book "Auto-Cuidado Integrale" (Integrale Wellbeing), using its wholemeal pasta line. For Raju, the challenge was to create characters and illustrations that not only celebrate diversity, but also convey the message of well-being and self-care that the recipes developed by Barilla aim to offer to those who prepare and, of course, taste them!
Integrale Wellbeing
Barilla
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