To make the experience even more immersive and engaging, we created characters inspired by the diverse and vibrant characteristics of the Brazilian people. Each character was designed to reflect the cultural diversity of Brazil, with features, clothing, and expressions that resonate with the local audience. Additionally, the color palette was carefully selected to capture the essence of Brazil—vibrant tones of blue, green, yellow, and red, evoking the joy, energy, and natural beauty of the country.
We developed a motion design that educates users on consumer rights while taking them on a visual journey through Brazil's iconic tourist spots, like the
Rio de Janeiro sidewalk and Christ the Redeemer. This approach connects cultural elements with essential information, ensuring an engaging and culturally resonant experience.
Brazilian Culture to Consumer Rights
What we did
illustrations / art concept / motion
Booking.com, one of the largest travel booking platforms in the world, faced the challenge of reinforcing its commitment to consumer rights. With a vast global user base, the company needed a solution that communicated these rights clearly, accessibly, and in a culturally resonant manner, especially for the Brazilian audience. The goal was to create a visual experience that combined information with culture, ensuring that users felt safe and well-informed throughout their travel journey.
Protecting Consumer Rights with a Brazilian Touch
Booking.com
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