The brand's color palette was also carefully thought out, all in earthy tones, referring to the different types of soil where the raw materials used by the brand in its products are grown. It's a clear reference to the countryside, but at the same time it provides a cozy and captivating sensation.
Wheat, the fundamental raw material for several of the brand's products, has become an important symbol within the brand's communication. The icon, present in several points of contact with the consumer, reinforces the memory of the countryside and the organic origin of the products.
Invited to create the brand's identity, Raju used the beauty and strength of the field soil as a starting point for the design of Empório du Campo. The result is striking and iconic, reinforcing the uniqueness of the brand's proposal in the Brazilian market.
Empório
Du Campo
What we did
branding / art concept / art direction
High-quality handmade organic products with a lot of personality are the components of Emporio du Campo brand universe. The visual identity uses icons to present these features to the customer, all delivered in packaging designed to reinforce the idea of receiving something exclusively made for consumers.
Farm-to-Table
Empório du Campo
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