The new tagline, "Eating well is a revolutionary act," encapsulates the profound link between healthy eating and social impact. This phrase emphasizes the transformative power of mindful eating and aims to spark a movement towards greater health and well-being.
Our rebranding project for Organicamente Rango was a transformative journey. We crafted a vibrant new visual identity, including a fresh logo, a thoughtfully designed color palette, and engaging graphic elements. This overhaul was designed to embody the restaurant’s mission of making healthy eating both inspiring and accessible. The revitalized brand not only modernized their image but also deepened their connection with the community, reflecting their commitment to a healthier future.
Crafting a Bold New Identity for a Health Revolution
What we did
re-branding / illustrations / social media / motion
In Campo Limpo, São Paulo, Organicamente Rango set out to redefine healthy, organic eating in underserved areas. However, their original visual identity fell short of capturing their revolutionary vision and commitment to health. Our challenge was to create a dynamic new brand identity that truly reflects their mission and resonates with the local community.