Raju Studio | Souza Cruz

WEB PLATAFORM

Besides the Branding, Art Direction and Illustration, Raju was also responsible for the Web Design of the project. Focusing on having the best user experience, the website needed to be extremely intuitive in order to make it easier for the restaurants, markets, coffee and other types of business that needs to enlarge its distribution areas to offer its array of products in the most effective way.

The illustrations created alongside all the Art Direction was a fundamental part of the visual concept. The friendly courrier is fundamental to all the pieces created and to imprint the idea of an easy-using service.

On the sketches, the main concept of the icon used in the logo is presented: to the the kraft paper bag is added a tiled roof, creating a powerful symbolic message through it.

Raju Studio’s challenge was to create the brand from its beginning: all the brand features, including its logo, icons, color palette and so on. For that, the team used the classic kraft packaging bag as the point of leaving, combinate with the key idea of the commodity of receiving products and meals straight to our houses.

Souza Cruz
seudelivery

you are seeing

Souza Cruz - seudelivery

DUCO - Travel Summit

WebMotors - Illustrations

What we did

branding / art direction / illustration / web design

Developed in 2021 by Souza Cruz and Raju Studio, SeuDelivery is a full-service platform that facilitates the routine of restaurants and markets, couriers and, of course, the final consumer who, during the COVID-19 pandemic, used delivery services like never before.