The settings were meticulously illustrated to create a fairy-tale atmosphere, full of festive details and a sense of mystery. Each environment was crafted to reflect the magic of Christmas and the exciting journey of the characters searching for the missing polar bears. The combination of vibrant graphic elements and an engaging narrative resulted in a campaign that not only captured the spirit of the season but also enchanted and involved viewers in an unforgettable adventure.
Each character – The Teddy, The Reindeer, The Elf, and The Soldier – was designed with unique traits that highlight their personalities and roles in the story. The Teddy adds a cozy charm, The Reindeer brings a touch of magic, The Elf adds a hint of mischief, and The Soldier contributes bravery and determination.
The campaign A Christmas tales from Shopping Iguatemi SP tells the saga of the day when Santa Claus had to count on the help of his friends, The Teddy, The Reindeer, The Elf and The Soldier, to deliver the presents while he investigates the disappearance of all polar bears! The illustrations were created within a magical Christmas universe and an atmosphere of suspense and collective work among the characters.
Christmans
Tale
What we did
illustrations / social media / motion
The Christmas campaign for Shopping Iguatemi SP presented a unique creative challenge: to capture the enchanting essence of the festive season through an animated narrative that blends suspense and teamwork. The goal was to create a visual experience that not only delighted but also engaged the audience with a captivating story and memorable characters.
A Christmas Tale
Shopping Iguatemi
Flip your screen horizontally for a better experience
some projects
elsewhere
